The investigation for the purchase of Activision Blizzard by Microsoft has become an event that is taking into consideration almost all the elements of the current video game industry. Now, this conversation has joined EA, since Sony says that Battlefield cannot compete against Call of Duty.
As part of a document shared by the competence and market authority, or CMA) Against Activision property today. This was what was said about it:
Call of Duty is not replicable. Call of Duty is too entrenched so that any rival, regardless of how well-equipped it is, I reach it. It has been the best-selling game for almost every year in the last decade and, in the genre of shots in the first person, the best-selling game is overwhelmingly.
Other editors do not have resources or experience to match their success. To give a specific example, Electronic Arts, one of the largest external developers after Activision, has tried for many years to produce a rival for Call of Duty with his Battlefield series.
Despite the similarities between Call of Duty and Battlefield, and despite EA's history in the development of other successful AAA franchises (such as FIFA, Mass Effect, Need for Speed and Star Wars: Battlefront), the Battlefield franchise cannot follow the rhythm. In August 2021, more than 400 million Call of Duty games were sold, while Battlefield sold only 88.7 million copies.
Recall that Battlefield 2042 was a failure. The game failed to sell what was expected, and the number of players has descended in recent months. In this way, Sony's message makes sense, and the EA series no longer competes against Call of Duty as he once did in the past.
In related issues, less than 10% of Xbox users buy exclusive. Similarly, Microsoft believes that The Elder Scrolls VI is a medium game.
Editor's note:
Considering that the CMA will provide an opinion until next year, in the following months we will still see this type of statements by Sony and Microsoft. Now the question is: What will be the following company that is dragged to this conflict?
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