Punctually, Activision Blizzard consults players through polls, in order to better identify their expectations or interests (for example on next wow classic extensions). Some of these polls remain discreet, others generate more comments on social networks. This is the case for the last date, which probe players on some of the major topics that currently animate the communities of players.
Activision Blizzard has clearly mandated the Yugov British Data Survey and Analysis Institute to better understand the opinion of its players on the frequency they play, on the games similar to the titles of Blizzard to which they are dedicated, on their interest in subscription services or on the mobile cross-play, consoles and PCs, on virtual or increased reality, but also on NFTs and Play-to-Earn - these business models that allow players to monetize the contents of the games.
We know that the Play-to-Earn is not well perceived by some players and the fact that the studio is clearly wondering about this feeling raises questions about social networks - reported in particular by the VGC site. Would the Blizzard Activision teams have projects in this area?
The future will say it, but by then, Mike Ybarra , the boss of Blizzard Entertainment , reacts promptly on Twitter and ensures that no project is under way within his studio. Of which act.
We remember that some employees of Blizzard have already expressed their hostility to NFT, such as Jorge Murillo (senior designer of Overwatch ) who insured on social networks in the margin of GDC . was ready to mobilize to ensure that NFT would not be integrated into the games on which it works. It remains just to determine why the group has found it appropriate to consult the players on the subject.
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